31 - Name Insight

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UXR case study shareout & feedback from Google (2022)

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November 25, 2024

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OverviewThe research project focused on improving the community system and related features of the financial health and wealth management app, NAV.The team conducted secondary research through competitive analysis and primary research through surveys and interviews to gather insights.The key takeaways included low discoverability of FinTech communities, differences in user preferences between employees and students, and the importance of interactive elements for engagement.

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31 - Name Insight

UXR case study shareout & feedback from Google (2022)

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